Potential Risks for Groupon

One of Groupon’s greatest weaknesses lies in the local retailers with whom the well-known daily deals website makes partnerships. They provide the goods and the services distributed by Groupon which plays the role of intermediary earning half of the revenues made on the sale. However, it is the only one held responsible by customers when the deal fails to satisfy them.

First of all, the typical client for this type of websites is the disposable one. Looking for the best deals, they are the free electrons of the market, constantly moving and switching between manufacturers and distributors so as to obtain the best price-quality relationship. Their loyalty cannot be trusted and they can be retained only by permanently providing them with the best offers on the market.

Another aspect coming from the retailers’ part contributes to the general background. Although price is the major factor to lead to their purchase decision, it is not the only one. There are several ways go satisfy as well as to disappoint them. Thus, they might give up the habit of purchasing Groupon deals if they have previously been in one of the situations:

  • Groupon promised delivery of the product within two weeks and the merchant still has not delivered after 3 months.
  • Groupon posted a royalty-free image as an illustration of the partner’s business: hairdresser, beauty salon, spa institute or other service provider. What a disappointment for the consumer who discovers a small room which is not always clean and where the personnel is not too professional.
  • Impossible to make an appointment before June when the validity of the coupon ends in May.
  • Impossibility to be reimbursed. Although Groupon offers reimbursement solutions, it is never a 100% one.

Another risk is the client in search of good local retailers who after having been satisfied with their products or services, will contact them directly and leave Groupon behind.

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April 21st, 2012 by

Knowing How To Get The Most Out Of Online Shopping

Even if you are not new to the whole online shopping concept, there may still be some things which can help you save time and money. Online shopping is popular because it has a lot of benefits and people that don’t have the necessary time to go to the store, or people that can’t find what they are looking for at their local store can opt for doing their shopping on the internet. There are a few tips that can make things even better.

The internet is filled with everything you can think of so comparing different online stores can result in small expenses for the same things. It can be very easy to compare stores online depending on their prices, services or delivery times. If you don’t want to access the website of various stores until you find the best deal, the perfect solution would be to just access a price comparison site. Here you can just enter the product you are looking for and you will get a list of places that sell it and at what prices. Going from store to store the traditional way is not really an option.

Discount codes can help a lot if you are looking to save some money. The same concept as newspaper coupons applies; the only difference is that everything is done online. Some websites give you a code which you can use when you check out to get the discount while others just give you a link and the discount is already added to your cart.
Checking out is also very important and customers are encouraged to look twice at the website before introducing any credit card information. Also, never use public computers for online shopping because the information you place on the website can remain on the computer.

These tips are quite easy to follow and as online shopping is growing each year, more and more benefits appear that make going to a traditional store seem outdated. The whole process is easy and secure if you know what you are doing and how to avoid shady stores and online scams.

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April 8th, 2012 by