Tips for Selling on eBay

Whether you are selling on eBay occasionally or regularly, this requires some techniques so that you product reaches the highest price. The main advantage of this platform is that it is not the seller who sets the sales price but the buyer. This is indeed the basis of the bidding system in general, but what is really interesting is that even so, you can sell an item at a higher price compared to the market average. Here are a few tips to help you increase your profits when selling on eBay.

The ad is obviously the most important. Ebay is full of amateurs who can not write a coherent text able to promote the item put on sale. With a catchy title, a subtitle and a professionally written text, the chances of selling your item at a good price will increase dramatically. It may sound logical, but if you go on eBay, you will see that the majority of ads are very low quality. You must put yourself in the buyer’s place and you will realize that his/her main concern is the seriousness of the seller. Therefore, insist on it, highlight your positive feedback, the care taken to prepare the package and do it subtly.

A compulsory requirement if you want to increase your selling price is represented by photos. Upload as many as you can, providing a detailed presentation of your product. It might also be a good idea to include in one of them a piece of paper with your username, date and place where you took the picture. You will seem more trustworthy.

Other important aspects refer to the moment the item is put on sale, the duration as well as the starting price. It is better to launch the product around lunch break or at the weekend as it will benefit from more audience during the time it will appear among the most recently posted items. In order to establish a starting price, a thorough knowledge of the demand for the respective product and of competition prices is necessary.

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May 29th, 2012 by

Potential Risks for Groupon

One of Groupon’s greatest weaknesses lies in the local retailers with whom the well-known daily deals website makes partnerships. They provide the goods and the services distributed by Groupon which plays the role of intermediary earning half of the revenues made on the sale. However, it is the only one held responsible by customers when the deal fails to satisfy them.

First of all, the typical client for this type of websites is the disposable one. Looking for the best deals, they are the free electrons of the market, constantly moving and switching between manufacturers and distributors so as to obtain the best price-quality relationship. Their loyalty cannot be trusted and they can be retained only by permanently providing them with the best offers on the market.

Another aspect coming from the retailers’ part contributes to the general background. Although price is the major factor to lead to their purchase decision, it is not the only one. There are several ways go satisfy as well as to disappoint them. Thus, they might give up the habit of purchasing Groupon deals if they have previously been in one of the situations:

  • Groupon promised delivery of the product within two weeks and the merchant still has not delivered after 3 months.
  • Groupon posted a royalty-free image as an illustration of the partner’s business: hairdresser, beauty salon, spa institute or other service provider. What a disappointment for the consumer who discovers a small room which is not always clean and where the personnel is not too professional.
  • Impossible to make an appointment before June when the validity of the coupon ends in May.
  • Impossibility to be reimbursed. Although Groupon offers reimbursement solutions, it is never a 100% one.

Another risk is the client in search of good local retailers who after having been satisfied with their products or services, will contact them directly and leave Groupon behind.

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April 21st, 2012 by